C-Level Expertise & Leadership
I Align Organizations To Unlock Their Full Potential ✨
As a C-level executive, it’s important to have expertise in business management, including strategic planning, business analysis, operations management, and marketing strategies. Effective leadership is essential for guiding the organization to success.
Experience the benefits of having a trusted marketing partner who is dedicated to your business’s unique needs and committed to delivering measurable results, at a fraction of the cost and commitment.
How Can I help you?
Marketing Services & Activites
Brand Development
Establish a consistent brand identity. This approach will ensure a clear value proposition and effective messaging that is tailored to your products, target markets, and buyer persona.
Team Building
Assist in attracting highly skilled professionals with recruitment support, and improve individual performance through coaching.
Digital Marketing
Enhance your online presence using ABM/SEO/SEM strategies, create analytics reports, website redesign, and achieve results through digital campaigns.
Marketing Automation
Optimize business & marketing with automation, CRM software, and leveraging AI. Building automation processes and delivering clear reporting dashboards with key performance indicators (KPIs) and marketing attribution.
Demand Generation
Boost revenue by increasing sales through enhancing brand awareness, establishing authority, content marketing, research, advertising, & public relations.
Sales Enablement
Assist in enhancing the sales department and implementing innovative approaches to improve lead-to-consumer conversion.
Let’s Work Together 🤝
Flexible As You Scale 📈
By bringing Matt on board as an Advisor, you gain access to expert coaching, comprehensive support, strategic planning, and effective problem-solving. You retain full ownership of your company’s outcomes. Matt will empower you to make well-informed decisions and propel your business forward while offering the necessary guidance and resources to help you achieve your desired results.
If you have a particular project, whether it’s branding, developing a comprehensive strategy, or needing assistance on a short-term basis, I would be excited to get started and offer the expertise and support you need. Your business’s success is my top priority, and I’m eager to see how I can contribute to your marketing goals.
As a Fractional CMO, Matt takes on the official role of CMO within your organization but operates with limited hours and depends on your team to carry out marketing initiatives. Matt is pleased to help with the recruitment and training of new teams if you’re starting from scratch, but it’s important to have the required resources in place to support our collaborative efforts. Together, we can implement effective marketing strategies and accomplish your business objectives.
What Is A Fractional CMO?
✔️ A fractional CMO is a part-time executive who leads your marketing team and is accountable for all of your marketing results.
✔️ An effective fractional CMO will understand your objectives and past successes, and develop a comprehensive marketing plan to help you achieve those goals.
✔️ Throughout the journey, they will help coordinate and motivate your team to ensure they are performing well and maintaining high morale. They will also establish the necessary systems and processes to make your marketing efforts a reliable asset for your company.
✔️ Experience the advantages of having a Chief Marketing Officer without the need for a full-time commitment. Benefit from proven strategies to accelerate growth during the early stages. I am eager to learn about your goals and assist you in achieving them.
Hey! 👋 I'm Matt Solarczyk
CEO Matts Mindset
I am an architect for business and the mind. I understand the frustration that comes with having ambitious goals for your company and feeling like your marketing efforts are not yielding the desired results, while also consuming excessive time and resources.
From a solo marketing powerhouse to leading efficient teams, I am enthusiastic about resolving marketing challenges and providing strategic guidance and execution support to your organization and team.
The Marketing Stack To Success
Your marketing stack consists of all the elements that make up your marketing. This includes your offer, technology, talent, processes, and knowledge. Every aspect of your marketing stack impacts your ability to succeed.
By considering each component of your stack, Matt can determine which areas require the most focus. Conducting a regular marketing stack audit ensures that your team’s time and effort are always directed toward the most impactful areas of your business.
Product / Service
Your product and service are the core of your marketing. It is crucial for your marketing and brand to be seen as authentic.
Brand Message / Positioning
You establish your position in the market. The story you present should be unique, relatable, and consistent.
Marketing Assets
Your consumer-facing materials communicate your brand’s story. It is crucial to determine which assets should be developed, enhanced, retained, or discarded. This can include web pages, content, or social media influencers.
Marketing Funnel
Your marketing strategies that target consumers serve as a connection between your message and the market. Your points of contact must be clear, timely, and focused.
Investment Tracking
Informed marketing is the key to achieving growth. It is important to ensure that your investments are supported by robust analytics and measurement systems.
Team / Talent
Your team comprises both internal and external talent. Your goal is to attract, retain, and motivate your in-house team while establishing connections with top agencies and vendors in the industry.
Martech Stack
Effective marketing strategies rely on robust systems, processes, and capable individuals. Your technology infrastructure should leverage the full potential of the modern landscape, which is vast and ever-evolving.
Sales Process
Effective marketing requires a strong ability to convert leads into customers. Your sales process must align seamlessly with your marketing efforts.
Knowledge management
Knowledge management is a valuable tool that helps prevent the repetition of mistakes. By embracing knowledge organization, your business can start deriving benefits from its failures.